The spirit of Christmas has disappeared from some of Canada’s department stores – at least for children. Imagine my surprise and dismay when I walked into the main Sears store in downtown Toronto on Sunday to find their children’s toy section had disappeared. Oh, a few selections of toys were scattered on shelves in the children’s clothing section but Children’s Toys were still listed in their directory posted on each floor by the escalators. Down the street at The Bay, children’s toys are no longer in their posted directory.
Santa’s rolly-polly stomach must be churning at this turn of events. The Grinch must be cheering – if grinches can cheer. Sure, toys are online (and in Sears case in their catalogue) but some of us like to get up close to choose toys for our children, grandchildren and in my case, a friend’s eight-year-old son. And what about the kids themselves? No more checking it out in person. Have we turned so technologically crazy that the personal touch has been booted out into cyberspace? Sure, we have stores such as Toys ‘r’ Us specializing in toys and more power to them. They haven’t forgotten the joys of experiencing toys up close.
When I was a child (back in the grey ages) it gave me great pleasure to look at toys in stores – whether big department stores (then it was Simpson’s and Eaton’s in Toronto) or what we then called “dime stores” such as Woolworth’s and Chainway. Afterwards, I would go to my parents and “Santa” and make my Christmas toy wish known. I usually received one toy that I wanted.
As I’m a former journalist I had to dig further about this toy disappearance. I asked a couple of sales clerks in the Children’s Section in Sears and received two different answers.
The first clerk lied. She pretended that there was a toy section but it was out in the corridor. She belongs out in the corridor at the very least. Clerk No. 2 was honest – she said Sears dropped in-store toys two months ago because children would knock them off the shelves, some were broken, but also in-store sales weren’t doing well, but toys are available at Sears online. I also talked to a lady in management and she said she didn’t know but to check online at www.sears.ca. I did and went to Sears Canada corporate section (see “Sears Canada Reports Third Quarter Results” http://phx.corporate-ir.net/phoenix.zhtml?c=117881&p=irol-newsArticle&ID=1757870&highlight=) and also read a Globe and Mail newspaper story, “How Sears plans to get its mojo back” by Marina Strauss, May 25, 2012, which is about the new Sears Canada President and CEO, Calvin McDonald. Read this story at http://www.theglobeandmail.com/globe-investor/how-sears-plans-to-get-its-mojo-back/article4209711/ and decide for yourselves what you think. Among other things, Mr. McDonald planned to have Sears eliminate toys in-store (but not online) and other items not selling well from in-store to try and bring the profits back to Sears. I blame dismal sales partly on not enough advertising – in the past few months Sears flyers have been almost non-existent. News flash! If you don’t tell them, they won’t come.
While I may have to live with the new reality of no toys at these department stores, one thing stands out. If you are going to dump toys from the in-store roster, why do it two months before Christmas?
I won’t be ordering a toy online for my little friend next door. I’m headed for a bricks and mortar store that carries toys. I want to see and feel the toy first before I buy it.
Sharon A. Crawford
Only Child Writes