Every fall, my late Dad used to prepare the lawn for the following spring by ordering in half a truckload of manure. After it was dumped in the driveway, he would spread it onto the lawn – front and back. I suspect my mother also put some of this manure in her vegetable garden.
With autumn soon sliding into winter, I’ve been trying to wrap up the garden and prepare the house for winter. Weather, of course, dictates when this can be done. But there is another big factor that can get in the way here as well as in your business. You might call it the “manure factor,” but in my case, the meaning is just the opposite to my Dad’s endeavours.
Since I returned from my summer holidays many moons ago, I seem to be living in overwhelm. True, business has been brisk; there is (was?) the garden, plus a lot of administrative stuff to deal with – both for my writing, editing, and instructing business and for the house and property outside. Some of it was definitely necessary to handle in a timely manner. The question I need to ask is how much of what I’ve been dealing with in all aspects is actually necessary right now? What is suffering that is more important? What is (or are) the culprit(s) getting in the way?
Fall is a good time to have a constructive look at your business, what your vision is, what your goals are, and perhaps very important – what is your passion, and if what you are doing moves you forward to achieve them? And what the heck is getting in the way?
Too much social media may be the problem. In my case it is business email. Not personal email – I’m lucky if I get to some of that. At least, I talk to and see my son and his partner regularly. However, if it weren’t for this blog some of my friends might think I’m dead.
The balance is off – both in my personal life and my business life. When I analyze where my time seems to go in my business, I see too much emailing back and forth – and this is to clients. Whoa. Wait a minute (make that several minutes). They are paying me to edit their work, write something for them, or instruct them in writing. So, why are we spending so much time emailing right away. Those are the key words. How much emailing to clients is actually urgent? True, if there is information either of you need right now to proceed or if the client is in some kind of crisis connected to the job you are doing for them, fine. But otherwise, is it really necessary to fire off an email right away?
Situations and events that occur sometime in the future may not require instant replies. Even the “normal” (whatever that is; you define) emailing back and forth between clients and clients to-be may work fine with waiting a day or two. I know of some people who do that (I am one of their email recipients). Maybe they have the right idea.
Then there is what I call quasi-business email: e-newsletters related to your business, forums and other online groups related to your business, invites to conferences, book launches, workshops, etc. etc. My job and your job here is to sort the important from the not-important. That includes deciding who to reply to and when, what to file and what to just delete. For example, in my books, an invitation to a conference or a workshop that costs too much receives the delete button hit. Ditto conflicting dates (with a few exceptions such as if the times differ for the same day and I can work around them), something outside my business travel parameters, and an event way outside my business target markets.
Time is money. So, the question to ask is “Am I wasting money I could earn by wasting my time?”
Time is also precious. The question here is “Am I wasting time doing something I don’t need to do and forgetting my vision, my passion?”
Food for thought as we go about preparing for winter.
Excuse me while I rush out to my garden to bring in some weather-sensitive plants. Clouds are looming; rain is coming, and after that the temperature will dip.
Only Child Writes